Hybrid Applications for improved customer experiences

Episerver's new Headless API offers a hybrid architecture for coupled, decoupled, and headless scenarios beyond your website. A competent REST API and extensive integration points surround the Episerver CMS to project your content into any number of applications. With the user interface separated from the application logic, you're free to choose the tools, frameworks, and technologies necessary to provide the best possible customer experience in every channel.

Content as a Service

A traditional CMS includes a content repository and the means to transform raw content into a visual representation directly rendered in one channel – your browser. A Headless CMS decouples the content repository from the presentation layer, enabling you to publish your content in any application via API data services. Episerver believes that a hybrid approach gives our customers and developers the best of both worlds. Episerver CMS is not a true Headless CMS and there aren’t currently plans to make it one, but we do think there are situations where supplementing your traditional Episerver CMS with a headless tool could be beneficial. 

The new Headless API from Episerver enables you to pull  content directly from the CMS, bybassing the presentation stack when necessary.

  • Provide content for a native app that is not based on html, integrate with a Point-of-Sale (POS) system, or manage content for legacy platforms within Episerver
  • Quickly launch a mobile app with the same logic as your website by decoupling the frontend
  • Make parts of your application usable by voice APIs like Cortana, Alexa, or Siri

Benefits of Episerver's hybrid architecture

  • Improved experiences

    Implement any tool, framework, or technology you determine will enhance the user experience

  • Omnichannel marketing

    Easily publish content updates across web, mobile, tablet, social, and other smart devices

  • Fast time to value

    Quickly add new functionality or applications without time-consuming and costly backend development