An integrated solution for CMS and commerce enables retailers to improve conversions and business results through targeted, on-brand communication. Use content marketing to create online shopping experiences that mirror the excellent experiences you’re already offering in-store.
Traditionally, CMS and commerce solutions have operated independently from one another, creating inefficiencies for businesses and fragmented and confusing experiences for consumers. But today’s highly competitive marketplace demands that content and commerce merge, so that retailers can deliver a seamless customer journey.
Episerver Digital Experience Cloud successfully integrates digital marketing, content management and commerce. This enables you to mesh product information with marketing across digital channels, including mobile, a key medium for transactions. Consumers visiting your site will have access to the product information and promotions they need to convert along their path to purchase, ultimately creating a better user journey and enabling you to keep your competitive edge.
It’s no longer enough to sell your product. Today’s consumers are buying your brand, and your content needs to drive your customers’ commerce journeys. Start optimizing and improving your customer experience today to create more satisfying, meaningful relationships with your customers.
Creating great content is easier said than done. Once you have defined a clear content marketing strategy to help drive sales, invest in third-party resources like specialist freelance writers to help you provide the editorial content you’re looking for.
Your content should play a key role in educating, inspiring, and seducing your customers. With the right platform in place you’ll ensure the messages appear on-brand and consistent, while enabling your experts to seamlessly and successfully interact with your customers across all channels.
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