Eastern Alliance have been providing specialty workers’ compensation products to business and for the last 20 years have built a strong reputation as being ‘’best in class’’ for their services. Today, Eastern Alliance serve 13,000 policyholders in over 40 US states.
Facing the rapid digitalization of the insurance industry, Eastern Alliance needed to update their digital façade. Their existing architecture, developed in 2009, no longer aligned with the Insurance providers brand. The inconsistent experience prevented visitors from understanding Eastern Alliances’ value proposition and the products & resources available.
To overcome this hindrance and effectively serve a range of digital audiences, Eastern Alliance sought a platform that would allow secure access to resources and tools easily. This innovation would help agents and clients view policy & claims data as well manage billing and payments.
The robust capabilities and flexibility of Episerver CMS made it the ideal platform for Eastern Alliance’s new web presence.
By simplifying complex content management, Episerver hands the insurance group the ability to manage and deliver a wide range of content to their agents, clients and employees, while maintaining consistent branding sitewide.
Episerver Personalization enabled customer-centric digital experiences for audience segments satisfying the intuitive journey around the site. Its security, development, and integration capabilities provide the ideal framework for implementing single sign-on and a secure portal for servicing agents and clients.
From demand generation and relationship building, to online self-service, the new experience compliments Eastern Alliance’s brand. The site’s navigation and architecture are intuitive in helping guide different audiences to access content and resources relevant to their needs.
Working with Episerver Premium Partner Whereoware Eastern Alliance is eager to enhance the new architecture even further by offering additional engagement touchpoints to their varied audience. The Episerver platform, ingrained with personalization functionality, makes this simple.
Future additions include:
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