Lyko has grown from a family salon in the countryside to one of Scandinavia's leading e-commerce sites for hair care products. The company sells 40,000 products online and handles up to 36,000 orders per day.
In 2013, Lyko noticed a strong increase in its mobile traffic. At the same time, the company's e-commerce platform had unused and underperforming functionality. Lyko decided it was time to look for a new platform that better fit its needs and offered a fast, responsive solution.
"We felt a responsive site was important for the user experience. People really don't like it when they come to a site and it is a scaled down version, where they can't find everything they need. Mobile is also really important for us since we can reach our customers when they have the time.
Our development partner, Avensia, recommended Episerver Commerce as our new platform. We chose Episerver because we like that they continue to develop their product and always have their eye on the future. It also felt good to have an established product supporting us with our new e-commerce solution," explains Rickard Lyko, E-commerce Manager at Lyko.
"When we switched to our responsive site, we saw that the bounce rates decreased and our mobile conversions really picked up. Today, our mobile conversions are almost as great as our desktop conversions. Customers appreciate the easy and quick shopping experience."
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