Online marketing blog
Information with a personal touch about online marketing, strategies, trends, tactics and our own experiences. Related to EPiServer of course but also the market in general. Your comments and feedback are most appreciated.
We constantly optimize our own website since it enables us to create a better experience for our visitors as well as gaining first hand experience of what it is like using our products.
fredag, 26 april 2013
Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics?
tirsdag, 26 mars 2013
January has been a stellar month for many EPiServer customers and partners who have received recognition for their digital marketing and e-commerce sites.
mandag, 04 februar 2013
Perhaps the biggest drawback of online shopping is the time gap between purchasing and playing with goods. Retailers need to do everything they can to make this after-sales period informative to build crucial customer loyalty.
mandag, 14 januar 2013
E-Consultancy recently published an E-commerce Platform Buyers Guide for companies wanting to gain further insights into the e-commerce market and technology that is available to support them in delivering a great online experience.
fredag, 21 desember 2012
Customer experience is now the real differentiator. Once a visitor arrives at your site, it’s vital to make the most of every moment by delivering a compelling and personalised experience.
torsdag, 06 desember 2012
People today are using more devices and screens than ever before, from traditional desktop PCs and laptops through to a variety of smartphones, tablets and consoles.
onsdag, 21 november 2012
Online shoppers are browsing with intent to buy and to grab a share of the market, retailers need to do everything they can to make the process informative and enjoyable and grab a share of the commerce market.
torsdag, 25 oktober 2012
Ecommerce is an area of consistent growth. Our own research reveals that over a third of online shoppers (36%) have increased the amount of online shopping they do over the last year. Of course this has an impact on retailers.
tirsdag, 09 oktober 2012
Want to know where you should be aiming your e-commerce investment to increase online sales?
mandag, 03 september 2012
Goodman Theatre, The Four Seasons, Accenture and Lockheed & Martin were amongst the companies recognized in this year’s Interactive Media Awards (IMA).
torsdag, 23 august 2012
When we talk about search, most marketers focus their energy and investment in optimizing content keywords and search engine ranking positions (SERP), often overlooking the power of an effective onsite search engine.
tirsdag, 24 juli 2012
In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.
torsdag, 14 juni 2012
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
mandag, 28 mai 2012
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
fredag, 27 april 2012
Social is an important component in an organization overall online presence, but just as important is Search Engine Optimization (SEO)
onsdag, 18 april 2012
We have installed the new product EPiServer Social Reach on our website www.episerver.com. In this blog, I wanted to share how we work with the product.
mandag, 02 april 2012
Online and offline are merging. We need to engage with prospects and customers in different ways during the lifecycle of their relationship with a brand
tirsdag, 20 mars 2012
Focus on the user journey – to see how your customers and potential customers interact with you. Break down your online strategy into these five areas to simplify their journey and reach the desired results.
mandag, 13 februar 2012
Ranked highest of the major commercial CMS platforms on the market
onsdag, 08 februar 2012
Our recent experience within Healthcare segment in US really highlights the changes taking place in the US market.
torsdag, 19 januar 2012
Do you remember the last time you found a new website or a new product and made a purchase online straight away? Not likely these days as we've all perfected the art of 'shop around'.
torsdag, 12 januar 2012
The mobile web is here. For some organizations, the demands from consumers (or visitors) are probably very apparent and you have a strategy in place on how you are going to respond and develop your mobile presence to meet those demands
onsdag, 07 desember 2011
Your information isn't only on your website, it's across the web. To be successful online, you need to consider the complete online spectrum.
fredag, 25 november 2011
Ask yourself - What’s your website done for you lately? A successful website can drive business, retain customers and save money. Of course, one person’s success may be quite different from another’s.
tirsdag, 15 november 2011
Web personalization is about delivering targeted content and adaptive web experiences. Get it wrong, and you’ll confuse visitors.get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.
torsdag, 20 januar 2011
Nielsen’s 2010 Internet & Tech Report found that Australian Internet user spent 17.6 hours per week online. Now we have taken the temperature on the online communication in Australia and how companies seize this opportunity
mandag, 18 oktober 2010
From ecommerce and promotions, to SEO and social media, so much of what brands do online revolves around content. Marketers need to ensure they have an effective content strategy in place so they are well equipped to make the most of this opportunity
tirsdag, 11 januar 2011
have you considered what would happen if your site went down for a significant length of time?If you consider and prepare for this this before it happens the first time, there are substantial benefits to gain if it should happen.
mandag, 07 mars 2011
Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant, investment in an effective personalization strategy can take you one step closer to delivering on your goals.
fredag, 29 april 2011
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web
tirsdag, 17 mai 2011
Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web?
onsdag, 22 juni 2011
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers (and users) that are turning to the web on their internet-enabled mobile devices
torsdag, 07 oktober 2010
As the social media space matures, more and more businesses are looking to social networks as a way to better engage with and understand their customers.
torsdag, 04 august 2011