Stockholm Sweden, January 12, 2012 --EPiServer, the world's fastest growing provider of platforms that drive online engagement and business results for end customers, today announced that the retail chain INTERSPORT has chosen the company's platform for its upcoming e-commerce venture.
In 2012, INTERSPORT plans to expand their customer experience from in-store only by adding an online shopping alternative. The main purpose of the e-commerce initiative is to increase access for consumers and increase total sales, with e-commerce becoming an important addition to the company's 158 stores.
"We know that more and more consumers choose to do their shopping online. Our objective is to create a simple and intuitive customer experience online. At the same time, we want to inspire our customers to have an active lifestyle by using all our communication channels, " said Erik Andersch, Director of Marketing at INTERSPORT. "
INTERSPORT is Sweden's largest sports equipment retailer with the industry's largest network of retail outlets. With this e-commerce initiative, INTERSPORT can further strengthen its leadership position by supporting the customer experience at anytime, anywhere, on any channel and with the device that the customer finds most convenient. With the advanced personalization capabilities of the EPiServer platform, every customer will be served an online experience that is uniquely tailored to them, which improves business results for INTERSPORT.
"INTERSPORT has performed an extensive evaluation of e-Commerce technology to ensure that they have chosen a platform which meets today's needs, while growing with them for tomorrow's challenges. We are both pleased and proud that they have selected EPiServer over competitive solutions," said Gustaf Snöbohm, Sales Manager at EPiServer in Sweden.
EPiServer delivers business results through its platform for publishing content, building communities, communicating through multiple channels and selling online. The platform helps companies create online relationships with its customers, better understand customer behavior, engage with customers on the social Web and identify improvements to e-commerce processes that seamlessly turn Web site visitors from "browsers" into "buyers."
For more information, please contact:
Maria Wasing, VP of European Marketing
E-mail: 
Phone: +46 73 852 17 52
About EPiServer
EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4,700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.
EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 15,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.