Harnessing the power of social user experience
As social media marketing becomes mainstream you need a new competitive advantage to stand out. Find out how to improve user experience on social media.
Increasing number of companies and brands are using social media such as Facebook, Linkedin and Twitter to engage with customers online. But as these channels mature it’s no longer enough just to have a brand page, collect ‘likes’ and ‘followers’. Savvy customers now expect companies to engage with them on their terms and treat them as individuals. It’s therefore important to optimise the social media user experience in order to turn ‘followers’ into paid customers. This webinar will take you a step beyond the basics of social media marketing and show you how to use personalisation in Facebook to improve the relevance of your message on social media. Topics to be covered included:
- Growth of social media
- Moving beyond the basics - social media experience
- The social media opportunity
- Running a successful social media campaign
- Key current trends to consider